Having launched his namesake label in 2022, Savvas Alexander advocates for the rethinking of systems within fashion by designing closer to the heart of manufacture.

Working in tandem with state-of the-art machinery, Savvas designs a wardrobe that is committed to elegant, modernist principles that stand the test of time. The garments arise out of a unique fashion sensibility, pulling on Savvas’s love of sportswear and avant-garde silhouettes, combined with cutting edge technical and luxe materials.

Layered up, these are clothes that take the wearer through any time of day or night, suiting any mission, formal or informal - and which can be teamed with an accompanying range of bags, each one the perfect solution for everyday use or for taking a trip.

Paring the layers back, the innate elegance and minimalist simplicity of the designs are revealed via intelligent cuts combined with immaculate details. 

Featuring a unique closure system, these are clothes that move effortlessly with the wearer and will take you anywhere, anytime. Savvas’s clothes are about more than getting dressed. They’re a state of mind. They demonstrate the wearer’s readiness for modern life.

‘Future Localism’, the brand's raison d'être, summarises its approach to agile local production and improved access to made-to-order clothing, reducing both waste and carbon emissions.

  • 2022

    Savvas Alexander graduates from Royal College of Art MA Fashion, having studied under Anne Tyrrell Design Award.

    Contributor and collaborator for RESTORE at the Design Museum.

    Selected as a creative for Atelier100 first cohort.

    Finalist for Design Futures 2022 sponsored by Pangaia.

  • 2023

    Selected for WORTH Partnership Project Call II - EU Commission.

    Launched made-to-order capsule collection on e-shop.

  • 2024

    AW24 showcased during London Fashion Week under DiscoveryLAB.

    WORTH Partnership project shown at Milan Design Week, in collaboration with KnitwearLAB.

    InnovationRCA creative brands participant.