Overproduction and Waste

Our company operates predominantly on a made-to-order model, utilising advanced production systems to counteract overproduction and waste. This approach allows us to control our production, material stock, and usage on an order-by-order basis, ensuring efficiency and sustainability at every stage.

We design our products with overproduction in mind, incorporating low-waste pattern-cutting techniques to optimise material usage. For wholesale orders, we leverage digital systems to minimise material waste and collaborate closely with our retail partners to maximise sell-through, reducing excess inventory.

Internally, we prioritise the minimisation and reuse of packaging, actively reducing plastic consumption. During the design process, we carefully consider material usage, reuse, and recyclability, aiming to keep development highly digital to further prevent unnecessary waste.

Looking ahead, we are committed to expanding our Future Localism approach across our entire supply and production chain. By prioritising local manufacturing, we aim to reduce carbon emissions linked to large-scale shipping networks. Additionally, we ensure that our products are designed for easy disassembly, enabling future recycling and circularity.

Impact

Within our creative development and production processes, we continuously monitor and strive to reduce our environmental impact. We are committed to producing fashion that is mindful of the industry’s challenges surrounding overconsumption and overproduction.

Where possible, we prioritise the use of local, eco-friendly, or recycled materials, and we are actively exploring how bio-innovative materials can become a core part of our offering.

As part of our ethical commitment, we do not use exotic skins or feathers in any of our products.